Normally you would imagine that a hair product would be demonstrated on a woman. However the latest commercial from Head & Shoulders capitalizes on the NFL player from the Pittsburgh Steelers whose hair has been the subject of controversy and jealousy. Head & Shoulders bought a website called http://troyshair.com/en_US/ and on that site it showed in the top left under the main logo that Head & Shoulders is the Official Shampoo of the NFL. I didn't know that.
Head & Shoulders has invested $1 M on insuring Troy Polamalu's lovely locks. Why insure some football player's hair? It is his personal trademark, and has apparently inspired Head & Shoulders to use Troy's hair as it's celebrity endorsement.
In this commercial Troy doesn't do a lot of the talking, in fact, Troy's part relies on his hair doing the talking for the product. His fellow teammate notices that his bottle of Head & Shoulders Endurance, for guys who want thicker looking hair, is almost empty. He turns to Troy and asks if he's been using the shampoo. Troy denies it and each time the camera comes back to his hair, and it's fuller and thicker looking until there is no longer a chance for him to deny it.
Troy Palamalu is a fairly safe celebrity to use to endorse your product. The most controversy that Troy has been in involved his hair and if it was too long for the NFL. So, I believe that Head & Shoulders chose a smart bet for their commercial.
http://www.youtube.com/watch?v=gaJFnGGECJo&feature=pyv&ad=6341746711&kw=head%20and%20shoulders%20commercial&gclid=CJ3wvPT8tqQCFQkFbAod_2BiIw
Head & Shoulders bought a website called http://troyshair.com/en_US/
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