Sunday, November 28, 2010

Wanna be my......?

http://www.youtube.com/watch?v=rJxImjS2dvY

This Subway commercial shows the power of a pretty girl. 

Using little kid voices overlaid the adult's brings a level of innocence to the feel of this commercial.  Samantha merely has to ask if Todd would like to be her boyfriend before he jumps at the chance.  Unfortunately for Todd, Samantha is only in their relationship for the Subway Melt.  Not exactly selling "sex" itself, this commercial plays upon stereotypical ideas of a nerdy type boy who wants to get a pretty girl.  The second Samantha gets her "man," she uses her new relationship status to grab his Subway Melt and walk away.

The actors are unknown to me, like Jared the normal Subway spokesperson, so they are not tied to Subway and may not hurt the campaign if they were to be involved in trouble. 

Overall, a fun commercial to watch and makes me want to try this new Subway Melt, just to see if it's worth the trouble of a new relationship!

Monday, November 15, 2010

Why so blue?

The first time I watched a new Jimmy Dean sausage commercial I had to laugh.  This very plain looking guy is wearing a sun suit, oh wait, he is the sun.  He's put through different scenarios in which his friends and co-workers are not doing so well, and he asks them if they've had a good breakfast from Jimmy Dean.  Unfortunately, they haven't.  He hands them yummy Jimmy Dean breakfast and their day improves dramatically.  Rainbow is no longer blue, Moon gets full, the planets are in sync,and Thunder is back booming at full velocity.
After the initial laughing, I had to admit these commercials appeal to me.  The Sun is so sweet and his generous act of sharing a warm breakfast with everyone is heart warming.
In regard to him being their spokesperson, it works.  He's not the "actor", he's the Sun.  So, it's safe in using him to promote your product.

Planets are aligned:  http://www.youtube.com/watch?v=pvHj0vovQHI
Rainbow: http://www.youtube.com/watch?v=4bSv2xRui_Y&feature=related
Moon: http://www.youtube.com/watch?v=LHjWO6CTn0Y
Thunder and Lightning: http://www.youtube.com/watch?v=mQO72nKJlAc

Monday, November 8, 2010

Conan O'Brien

With the controversy that surrounded Conan O'Brien's departure at NBC he is still a hot topic of discussion.  I know for weeks after the hullabaloo there were "Team Coco" buttons that sprung up everywhere.

Obviously he has a great publicity team and they started working overtime after he left NBC to help find him another job and keep his appeal strong.  TBS felt that Conan is a strong draw and would work well with George Lopez on their nightly lineup.

Conan O'Brien has been advertising himself with "anti-advertising" ads. In one anti-ad he pulls his own stunt driver out of a car rigged with explosives because he has no time to promote his new show, because he's too busy driving off a cliff in a car filled with explosives.

I really think Conan worked well with the controversy and it has made him even more exciting to watch!   I'm definitely Team Coco!!

http://www.youtube.com/watch?v=hSFbf0f4Ch8  car off cliff
http://www.youtube.com/watch?v=wIZCtDJtFPw   -pride in his craftmanship
http://www.cnn.com/2010/SHOWBIZ/TV/11/08/conan.debut/index.html?section=cnn_latest article

Monday, November 1, 2010

The difference between us.

http://www.youtube.com/watch?v=S1ZZreXEqSY

This commercial plays on the stereotypes of men and women.  Women love clothes and shoes and HUGE walk-in closets.  The woman in this commercial cannot wait to show her friends the walk-in closet.  Her friends are so excited to see it, they start screaming!  While they're screaming, they hear screams coming from another room.  The man's friends have just been shown the walk-in refrigerator filled with Heineken beer!  To them, it's just as exciting.

This commercial uses the stereotypes well.  It shouldn't be offensive to women or men because it shows them both in the same situation, overly excited about their dream room!

The actors used in this commercial wouldn't be considered the main characters, I believe the dream rooms are the focus.  The Heineken is used appropriately because it is the focus of the men's excitement!