Some of my most favorite ads are the World of Warcraft Machinima ads. World of Warcraft, also known as WOW is a multi player online game. Over 11 million people play this game. In these commercials Mr. T, Verne Troyer, Ozzy Osborne and William Shatner all express their love for World Of Warcraft, and which characters they each play in the game. To me, it doesn't matter if they really play the game or have been paid to make the commercial, I'm drawn in because they make me laugh. Since I play WOW, I am interested as a consumer when these commercials are on television because they pertain to me. These ads remind you how fun it is to be playing World of Warcraft, and ask the question "What's your game!?"
These ads use celebrity endorsement and it has stopping power. The first time I saw this ad I immediately went to youtube.com to watch it again and then watched all the other commercials like this, including Jean Claude van Damme's commercial which is in French.
http://www.youtube.com/watch?v=ZV0DtmxYFuE
http://www.youtube.com/watch?v=8OgYWLSrmlI&feature=channel
http://www.youtube.com/watch?v=iyUNDbo2KMU&NR=1
http://www.youtube.com/watch?v=j9Xe2jyK3rM
The other ad that tickles my fancy this morning is when someone makes the "i got my eyes on you" motion.
This is for Chef Boyardee. Three moms are sitting in lawn chairs on the sidewalk of their cul-de-sac while their kids are eating Chef Boyardee. One mom is separate from the rest, 2 houses down, facing her garage door. Another mom asks why "Julie" is over there...and the response is because she almost told the kids there are vegetables in every can of Chef Boyardee. Then that same mom who asked the question sees Julie look over her shoulder and gives her the "I'm watching you" fingers...It's hilarious to think that these moms are so intent on not telling their kids that Chef Boyardee has vegetables in it, that they will punish another mom for almost telling the secret.
