http://www.youtube.com/watch?v=3QgYDvuZ4iA&feature=related
In this Corn Pops commercial two little Pops sit on their porch talking about how they were crunchy today and how they were crunchy yesterday. This lets the viewer know, Corn Pops are crunchy!
Suddenly, an alien beam appears and starts pulling the Corn Pops to the alien ship. As the little dog Pop barks, you hear from the ship, "Save yourself Tasty!," but alas, he is also pulled into the ship. Then the view is moved to the billboard advertising Corn Pops and there is a cow in the background. The alien ship levitates the cow and instead of moving her to the ship also, the aliens flip the cow over and take her milk. While alien looking letters appear on the screen saying "Gotta have my Pops."
The first time I saw this commercial I had to laugh, because of the sheer ridiculous taking of the milk. It makes it's point clearly. What is cereal without milk? The first time I saw it though I missed the dog part and so the second time I saw it, that added to the humor value for me.
The Pops are safe to use as trade characters. They won't get in trouble and the humor used in all of their commercials is slightly tongue in cheek and poking fun at themselves. I don't see them as gimmicky or cliche. I enjoy the humor.
Monday, October 25, 2010
Sunday, October 17, 2010
Mayhem is coming...
http://www.youtube.com/watch?v=lZo3GQvlhbw&feature=related
I know a few people have commented on the Mayhem advertisements from Allstate but I wanted to focus on this for my blog today.
This is the intro commercial, the very first signs that Mayhem is coming. I noticed that in this first ad, there are no scratches on him, he has no bandages, no bruises, no cuts. Now that we've seen Mayhem in many commercials, knowing the full spectrum of what Mayhem has gone through in the ads that I've seen so far, this commercial seems so benign. He hasn't fallen out of trees yet, or off of the roof, and he hasn't destroyed the back seat of the SUV yet.
I like having seen most of the commercials, the completing of the "storyline", or the further adventures of Mayhem. It feel invested, I want to see the next Mayhem "mis-adventure."
However, I almost forget who the commercials are for. It seems the mis-adventures of Mayhem are more interesting than if I'm protected in case of accidents.
It might be a great commercial to watch, but the effectiveness is becoming lost on me.
I know a few people have commented on the Mayhem advertisements from Allstate but I wanted to focus on this for my blog today.
This is the intro commercial, the very first signs that Mayhem is coming. I noticed that in this first ad, there are no scratches on him, he has no bandages, no bruises, no cuts. Now that we've seen Mayhem in many commercials, knowing the full spectrum of what Mayhem has gone through in the ads that I've seen so far, this commercial seems so benign. He hasn't fallen out of trees yet, or off of the roof, and he hasn't destroyed the back seat of the SUV yet.
I like having seen most of the commercials, the completing of the "storyline", or the further adventures of Mayhem. It feel invested, I want to see the next Mayhem "mis-adventure."
However, I almost forget who the commercials are for. It seems the mis-adventures of Mayhem are more interesting than if I'm protected in case of accidents.
It might be a great commercial to watch, but the effectiveness is becoming lost on me.
Sunday, October 10, 2010
Replacement Parts
http://www.youtube.com/watch?v=Q9LzeDg8z-M
This ad shows the importance of proper replacement parts.
A lovely spring setting, the bunny hops through the meadow, not a care in the world. Suddenly he hears a rattlesnake. Afraid for his life he looks the snake over, trying to size up the competition and see his opportunity to run for his life. Imagine his surprise when he sees a baby rattle attached with tape on the tail of the snake.
Apparently the snake used an unreliable source to fix his tail after an accident. The Traveler's ad remind us that close isn't always good enough as the snake loses his intimidation factor. The bunnies start to laugh and gather as the VO talks about using reliable replacement parts.
This ad is hilarious and uses humor to have fun with the situation. Because it's an animated commercial there are no celebrities to detract from the message or the situation.
This ad shows the importance of proper replacement parts.
A lovely spring setting, the bunny hops through the meadow, not a care in the world. Suddenly he hears a rattlesnake. Afraid for his life he looks the snake over, trying to size up the competition and see his opportunity to run for his life. Imagine his surprise when he sees a baby rattle attached with tape on the tail of the snake.
Apparently the snake used an unreliable source to fix his tail after an accident. The Traveler's ad remind us that close isn't always good enough as the snake loses his intimidation factor. The bunnies start to laugh and gather as the VO talks about using reliable replacement parts.
This ad is hilarious and uses humor to have fun with the situation. Because it's an animated commercial there are no celebrities to detract from the message or the situation.
Sunday, October 3, 2010
Million Dollar Hair
Normally you would imagine that a hair product would be demonstrated on a woman. However the latest commercial from Head & Shoulders capitalizes on the NFL player from the Pittsburgh Steelers whose hair has been the subject of controversy and jealousy. Head & Shoulders bought a website called http://troyshair.com/en_US/ and on that site it showed in the top left under the main logo that Head & Shoulders is the Official Shampoo of the NFL. I didn't know that.
Head & Shoulders has invested $1 M on insuring Troy Polamalu's lovely locks. Why insure some football player's hair? It is his personal trademark, and has apparently inspired Head & Shoulders to use Troy's hair as it's celebrity endorsement.
In this commercial Troy doesn't do a lot of the talking, in fact, Troy's part relies on his hair doing the talking for the product. His fellow teammate notices that his bottle of Head & Shoulders Endurance, for guys who want thicker looking hair, is almost empty. He turns to Troy and asks if he's been using the shampoo. Troy denies it and each time the camera comes back to his hair, and it's fuller and thicker looking until there is no longer a chance for him to deny it.
Troy Palamalu is a fairly safe celebrity to use to endorse your product. The most controversy that Troy has been in involved his hair and if it was too long for the NFL. So, I believe that Head & Shoulders chose a smart bet for their commercial.
http://www.youtube.com/watch?v=gaJFnGGECJo&feature=pyv&ad=6341746711&kw=head%20and%20shoulders%20commercial&gclid=CJ3wvPT8tqQCFQkFbAod_2BiIw
Head & Shoulders bought a website called http://troyshair.com/en_US/
Head & Shoulders has invested $1 M on insuring Troy Polamalu's lovely locks. Why insure some football player's hair? It is his personal trademark, and has apparently inspired Head & Shoulders to use Troy's hair as it's celebrity endorsement.
In this commercial Troy doesn't do a lot of the talking, in fact, Troy's part relies on his hair doing the talking for the product. His fellow teammate notices that his bottle of Head & Shoulders Endurance, for guys who want thicker looking hair, is almost empty. He turns to Troy and asks if he's been using the shampoo. Troy denies it and each time the camera comes back to his hair, and it's fuller and thicker looking until there is no longer a chance for him to deny it.
Troy Palamalu is a fairly safe celebrity to use to endorse your product. The most controversy that Troy has been in involved his hair and if it was too long for the NFL. So, I believe that Head & Shoulders chose a smart bet for their commercial.
http://www.youtube.com/watch?v=gaJFnGGECJo&feature=pyv&ad=6341746711&kw=head%20and%20shoulders%20commercial&gclid=CJ3wvPT8tqQCFQkFbAod_2BiIw
Head & Shoulders bought a website called http://troyshair.com/en_US/
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