http://www.youtube.com/watch?v=rJxImjS2dvY
This Subway commercial shows the power of a pretty girl.
Using little kid voices overlaid the adult's brings a level of innocence to the feel of this commercial. Samantha merely has to ask if Todd would like to be her boyfriend before he jumps at the chance. Unfortunately for Todd, Samantha is only in their relationship for the Subway Melt. Not exactly selling "sex" itself, this commercial plays upon stereotypical ideas of a nerdy type boy who wants to get a pretty girl. The second Samantha gets her "man," she uses her new relationship status to grab his Subway Melt and walk away.
The actors are unknown to me, like Jared the normal Subway spokesperson, so they are not tied to Subway and may not hurt the campaign if they were to be involved in trouble.
Overall, a fun commercial to watch and makes me want to try this new Subway Melt, just to see if it's worth the trouble of a new relationship!
Sunday, November 28, 2010
Monday, November 15, 2010
Why so blue?
The first time I watched a new Jimmy Dean sausage commercial I had to laugh. This very plain looking guy is wearing a sun suit, oh wait, he is the sun. He's put through different scenarios in which his friends and co-workers are not doing so well, and he asks them if they've had a good breakfast from Jimmy Dean. Unfortunately, they haven't. He hands them yummy Jimmy Dean breakfast and their day improves dramatically. Rainbow is no longer blue, Moon gets full, the planets are in sync,and Thunder is back booming at full velocity.
After the initial laughing, I had to admit these commercials appeal to me. The Sun is so sweet and his generous act of sharing a warm breakfast with everyone is heart warming.
In regard to him being their spokesperson, it works. He's not the "actor", he's the Sun. So, it's safe in using him to promote your product.
Planets are aligned: http://www.youtube.com/watch?v=pvHj0vovQHI
Rainbow: http://www.youtube.com/watch?v=4bSv2xRui_Y&feature=related
Moon: http://www.youtube.com/watch?v=LHjWO6CTn0Y
Thunder and Lightning: http://www.youtube.com/watch?v=mQO72nKJlAc
After the initial laughing, I had to admit these commercials appeal to me. The Sun is so sweet and his generous act of sharing a warm breakfast with everyone is heart warming.
In regard to him being their spokesperson, it works. He's not the "actor", he's the Sun. So, it's safe in using him to promote your product.
Planets are aligned: http://www.youtube.com/watch?v=pvHj0vovQHI
Rainbow: http://www.youtube.com/watch?v=4bSv2xRui_Y&feature=related
Moon: http://www.youtube.com/watch?v=LHjWO6CTn0Y
Thunder and Lightning: http://www.youtube.com/watch?v=mQO72nKJlAc
Monday, November 8, 2010
Conan O'Brien
With the controversy that surrounded Conan O'Brien's departure at NBC he is still a hot topic of discussion. I know for weeks after the hullabaloo there were "Team Coco" buttons that sprung up everywhere.
Obviously he has a great publicity team and they started working overtime after he left NBC to help find him another job and keep his appeal strong. TBS felt that Conan is a strong draw and would work well with George Lopez on their nightly lineup.
Conan O'Brien has been advertising himself with "anti-advertising" ads. In one anti-ad he pulls his own stunt driver out of a car rigged with explosives because he has no time to promote his new show, because he's too busy driving off a cliff in a car filled with explosives.
I really think Conan worked well with the controversy and it has made him even more exciting to watch! I'm definitely Team Coco!!
http://www.youtube.com/watch?v=hSFbf0f4Ch8 car off cliff
http://www.youtube.com/watch?v=wIZCtDJtFPw -pride in his craftmanship
http://www.cnn.com/2010/SHOWBIZ/TV/11/08/conan.debut/index.html?section=cnn_latest article
Obviously he has a great publicity team and they started working overtime after he left NBC to help find him another job and keep his appeal strong. TBS felt that Conan is a strong draw and would work well with George Lopez on their nightly lineup.
Conan O'Brien has been advertising himself with "anti-advertising" ads. In one anti-ad he pulls his own stunt driver out of a car rigged with explosives because he has no time to promote his new show, because he's too busy driving off a cliff in a car filled with explosives.
I really think Conan worked well with the controversy and it has made him even more exciting to watch! I'm definitely Team Coco!!
http://www.youtube.com/watch?v=hSFbf0f4Ch8 car off cliff
http://www.youtube.com/watch?v=wIZCtDJtFPw -pride in his craftmanship
http://www.cnn.com/2010/SHOWBIZ/TV/11/08/conan.debut/index.html?section=cnn_latest article
Monday, November 1, 2010
The difference between us.
http://www.youtube.com/watch?v=S1ZZreXEqSY
This commercial plays on the stereotypes of men and women. Women love clothes and shoes and HUGE walk-in closets. The woman in this commercial cannot wait to show her friends the walk-in closet. Her friends are so excited to see it, they start screaming! While they're screaming, they hear screams coming from another room. The man's friends have just been shown the walk-in refrigerator filled with Heineken beer! To them, it's just as exciting.
This commercial uses the stereotypes well. It shouldn't be offensive to women or men because it shows them both in the same situation, overly excited about their dream room!
The actors used in this commercial wouldn't be considered the main characters, I believe the dream rooms are the focus. The Heineken is used appropriately because it is the focus of the men's excitement!
This commercial plays on the stereotypes of men and women. Women love clothes and shoes and HUGE walk-in closets. The woman in this commercial cannot wait to show her friends the walk-in closet. Her friends are so excited to see it, they start screaming! While they're screaming, they hear screams coming from another room. The man's friends have just been shown the walk-in refrigerator filled with Heineken beer! To them, it's just as exciting.
This commercial uses the stereotypes well. It shouldn't be offensive to women or men because it shows them both in the same situation, overly excited about their dream room!
The actors used in this commercial wouldn't be considered the main characters, I believe the dream rooms are the focus. The Heineken is used appropriately because it is the focus of the men's excitement!
Monday, October 25, 2010
Aliens know what's going on.
http://www.youtube.com/watch?v=3QgYDvuZ4iA&feature=related
In this Corn Pops commercial two little Pops sit on their porch talking about how they were crunchy today and how they were crunchy yesterday. This lets the viewer know, Corn Pops are crunchy!
Suddenly, an alien beam appears and starts pulling the Corn Pops to the alien ship. As the little dog Pop barks, you hear from the ship, "Save yourself Tasty!," but alas, he is also pulled into the ship. Then the view is moved to the billboard advertising Corn Pops and there is a cow in the background. The alien ship levitates the cow and instead of moving her to the ship also, the aliens flip the cow over and take her milk. While alien looking letters appear on the screen saying "Gotta have my Pops."
The first time I saw this commercial I had to laugh, because of the sheer ridiculous taking of the milk. It makes it's point clearly. What is cereal without milk? The first time I saw it though I missed the dog part and so the second time I saw it, that added to the humor value for me.
The Pops are safe to use as trade characters. They won't get in trouble and the humor used in all of their commercials is slightly tongue in cheek and poking fun at themselves. I don't see them as gimmicky or cliche. I enjoy the humor.
In this Corn Pops commercial two little Pops sit on their porch talking about how they were crunchy today and how they were crunchy yesterday. This lets the viewer know, Corn Pops are crunchy!
Suddenly, an alien beam appears and starts pulling the Corn Pops to the alien ship. As the little dog Pop barks, you hear from the ship, "Save yourself Tasty!," but alas, he is also pulled into the ship. Then the view is moved to the billboard advertising Corn Pops and there is a cow in the background. The alien ship levitates the cow and instead of moving her to the ship also, the aliens flip the cow over and take her milk. While alien looking letters appear on the screen saying "Gotta have my Pops."
The first time I saw this commercial I had to laugh, because of the sheer ridiculous taking of the milk. It makes it's point clearly. What is cereal without milk? The first time I saw it though I missed the dog part and so the second time I saw it, that added to the humor value for me.
The Pops are safe to use as trade characters. They won't get in trouble and the humor used in all of their commercials is slightly tongue in cheek and poking fun at themselves. I don't see them as gimmicky or cliche. I enjoy the humor.
Sunday, October 17, 2010
Mayhem is coming...
http://www.youtube.com/watch?v=lZo3GQvlhbw&feature=related
I know a few people have commented on the Mayhem advertisements from Allstate but I wanted to focus on this for my blog today.
This is the intro commercial, the very first signs that Mayhem is coming. I noticed that in this first ad, there are no scratches on him, he has no bandages, no bruises, no cuts. Now that we've seen Mayhem in many commercials, knowing the full spectrum of what Mayhem has gone through in the ads that I've seen so far, this commercial seems so benign. He hasn't fallen out of trees yet, or off of the roof, and he hasn't destroyed the back seat of the SUV yet.
I like having seen most of the commercials, the completing of the "storyline", or the further adventures of Mayhem. It feel invested, I want to see the next Mayhem "mis-adventure."
However, I almost forget who the commercials are for. It seems the mis-adventures of Mayhem are more interesting than if I'm protected in case of accidents.
It might be a great commercial to watch, but the effectiveness is becoming lost on me.
I know a few people have commented on the Mayhem advertisements from Allstate but I wanted to focus on this for my blog today.
This is the intro commercial, the very first signs that Mayhem is coming. I noticed that in this first ad, there are no scratches on him, he has no bandages, no bruises, no cuts. Now that we've seen Mayhem in many commercials, knowing the full spectrum of what Mayhem has gone through in the ads that I've seen so far, this commercial seems so benign. He hasn't fallen out of trees yet, or off of the roof, and he hasn't destroyed the back seat of the SUV yet.
I like having seen most of the commercials, the completing of the "storyline", or the further adventures of Mayhem. It feel invested, I want to see the next Mayhem "mis-adventure."
However, I almost forget who the commercials are for. It seems the mis-adventures of Mayhem are more interesting than if I'm protected in case of accidents.
It might be a great commercial to watch, but the effectiveness is becoming lost on me.
Sunday, October 10, 2010
Replacement Parts
http://www.youtube.com/watch?v=Q9LzeDg8z-M
This ad shows the importance of proper replacement parts.
A lovely spring setting, the bunny hops through the meadow, not a care in the world. Suddenly he hears a rattlesnake. Afraid for his life he looks the snake over, trying to size up the competition and see his opportunity to run for his life. Imagine his surprise when he sees a baby rattle attached with tape on the tail of the snake.
Apparently the snake used an unreliable source to fix his tail after an accident. The Traveler's ad remind us that close isn't always good enough as the snake loses his intimidation factor. The bunnies start to laugh and gather as the VO talks about using reliable replacement parts.
This ad is hilarious and uses humor to have fun with the situation. Because it's an animated commercial there are no celebrities to detract from the message or the situation.
This ad shows the importance of proper replacement parts.
A lovely spring setting, the bunny hops through the meadow, not a care in the world. Suddenly he hears a rattlesnake. Afraid for his life he looks the snake over, trying to size up the competition and see his opportunity to run for his life. Imagine his surprise when he sees a baby rattle attached with tape on the tail of the snake.
Apparently the snake used an unreliable source to fix his tail after an accident. The Traveler's ad remind us that close isn't always good enough as the snake loses his intimidation factor. The bunnies start to laugh and gather as the VO talks about using reliable replacement parts.
This ad is hilarious and uses humor to have fun with the situation. Because it's an animated commercial there are no celebrities to detract from the message or the situation.
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