http://www.youtube.com/watch?v=lZo3GQvlhbw&feature=related
I know a few people have commented on the Mayhem advertisements from Allstate but I wanted to focus on this for my blog today.
This is the intro commercial, the very first signs that Mayhem is coming. I noticed that in this first ad, there are no scratches on him, he has no bandages, no bruises, no cuts. Now that we've seen Mayhem in many commercials, knowing the full spectrum of what Mayhem has gone through in the ads that I've seen so far, this commercial seems so benign. He hasn't fallen out of trees yet, or off of the roof, and he hasn't destroyed the back seat of the SUV yet.
I like having seen most of the commercials, the completing of the "storyline", or the further adventures of Mayhem. It feel invested, I want to see the next Mayhem "mis-adventure."
However, I almost forget who the commercials are for. It seems the mis-adventures of Mayhem are more interesting than if I'm protected in case of accidents.
It might be a great commercial to watch, but the effectiveness is becoming lost on me.
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