http://www.youtube.com/watch?v=3QgYDvuZ4iA&feature=related
In this Corn Pops commercial two little Pops sit on their porch talking about how they were crunchy today and how they were crunchy yesterday. This lets the viewer know, Corn Pops are crunchy!
Suddenly, an alien beam appears and starts pulling the Corn Pops to the alien ship. As the little dog Pop barks, you hear from the ship, "Save yourself Tasty!," but alas, he is also pulled into the ship. Then the view is moved to the billboard advertising Corn Pops and there is a cow in the background. The alien ship levitates the cow and instead of moving her to the ship also, the aliens flip the cow over and take her milk. While alien looking letters appear on the screen saying "Gotta have my Pops."
The first time I saw this commercial I had to laugh, because of the sheer ridiculous taking of the milk. It makes it's point clearly. What is cereal without milk? The first time I saw it though I missed the dog part and so the second time I saw it, that added to the humor value for me.
The Pops are safe to use as trade characters. They won't get in trouble and the humor used in all of their commercials is slightly tongue in cheek and poking fun at themselves. I don't see them as gimmicky or cliche. I enjoy the humor.
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