The first time I watched a new Jimmy Dean sausage commercial I had to laugh. This very plain looking guy is wearing a sun suit, oh wait, he is the sun. He's put through different scenarios in which his friends and co-workers are not doing so well, and he asks them if they've had a good breakfast from Jimmy Dean. Unfortunately, they haven't. He hands them yummy Jimmy Dean breakfast and their day improves dramatically. Rainbow is no longer blue, Moon gets full, the planets are in sync,and Thunder is back booming at full velocity.
After the initial laughing, I had to admit these commercials appeal to me. The Sun is so sweet and his generous act of sharing a warm breakfast with everyone is heart warming.
In regard to him being their spokesperson, it works. He's not the "actor", he's the Sun. So, it's safe in using him to promote your product.
Planets are aligned: http://www.youtube.com/watch?v=pvHj0vovQHI
Rainbow: http://www.youtube.com/watch?v=4bSv2xRui_Y&feature=related
Moon: http://www.youtube.com/watch?v=LHjWO6CTn0Y
Thunder and Lightning: http://www.youtube.com/watch?v=mQO72nKJlAc
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