The commercials "Over the Limit, Under Arrest" have huge visual impact on me. There are no celebrities in them, and they are very sobering to watch. The cars and motorcycle portrayed are nondescript, they could belong to anyone you know. The vehicles are full of liquid, and as they swerve down the road, the voice-over says, "If you drive drunk, we will find you."
When the officers pull these cars over they ask, "Sir, have you been drinking tonight," and the driver opens their door or window and all of that liquid comes pouring out. It is a visual representation of the alcohol they've been drinking. The voice-over goes on to say, "Make no mistake, you will get caught and you will be arrested."
These commercials seem to reassure the viewer that the police will find drunk drivers even though they try to hide.
These ads are on Youtube.com and I have seen them on TV. The end of the ads show them being paid for by the U.S. Department of Transportation.
http://www.youtube.com/watch?v=BTEJawOTU-A&feature=related
http://www.youtube.com/watch?v=lcbKSJIYXZA&NR=1 (the motorcycle ad)
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