Kidzilla

Nissan's new commercial for the Altima made me laugh.  A young boy is playing with his toy cars. At first, it seems almost cute that this little boy is "Vroom-vrooming" his cars. Elvis Presley is singing "You look like an angel, walk like an angel..."

Then you realize that he is playing really rough with his cars.  He's using a plastic bat to hit them and dropping them in the toilet and trying to flush them among other things.  He throws them to the dog, drives them in the sand and even stomps on them, Godzilla style.    The music continues, "You're the devil in disguise.."

Next the camera pans across his bedroom floor.  The only car that is intact and hasn't lost it's wheels or become crushed is the Altima.  The voiceover says that "The Altima is put through over 5,000 quality tests, so it will stand up to just about anything."

This presents the Altima in an unusual light.  People may not think of what kinds of daily wear and tear your car experiences.  The ad uses intelligence to allude that the punishment that this kid is putting the Altima through is what your car goes through on a daily basis.

I wasn't allowed to play with my cars like that but I can connect with this commercial because I have seen this type of play in many other kids.  This approach makes it believable to me.


<http://www.youtube.com/watch?v=in60bGJEzUk>